PS21 & KFC jump into fashion with a stain-repeller shirt.
KFC and PS21 considered how to improve their clients' experience, so we decided to design a polo that repels stains: an innovative textile where our 7 tasty sauces slip down it.
Brand Platform Design
KFC needed to stand out from their competitors and fins new way to differentiate its communication of a food-centric category. For that, we needed to work on quality but not only through product innovation and communication.
The process focused on Kentucky Dip, a new product innovation that consisted of a bucket of boneless chicken pieces and different sauces to dip.
We made a deep analysis and focused in people observing and studying their interactions with our product during the user journey. Among all the insights mapped, we decided to work on one of them: stains on clothing.