KFC arrives home for Christmas with “The King’s Speech.”
KFC gives away € 11,111 if the King pronounces the word “CHICKEN” in his Christmas speech. A Project of Brand Strategy and Comms Planning with the aim of being the Christmas campaign reference of the category with a low budget. The challenge was to get millennials and generation Z to see the speech strong> and that the brand was directly linked to it, entering into the conversations it could generate.
We found the special colour of Sevilla through a Big Data research.
Tanqueray launched a new gin onto the Spanish market:Tanqueray Flor de Sevilla. A British gin in a saturated market with more than 200 types of gins, many of them national, and even some of them born in the city. How could an English brand conquer the heart of a city like Seville? Searching for the Special Color of Seville: A unique study based on Data to find out the chromatic identity of the city throughout the analysis of its streets and its most emblematic corners and monuments.