We turned Reebok’s showroom into a co-creation hub.
A project that redesigns the brand space role now as a spotlight creator. After several years sharing showroom with several brands, Reebok detected the need and the opportunity to have its own brand space. They needed a proposal for annual activation of the space with media and influencers, and they contacted us to start the project.
We found the special colour of Sevilla through a Big Data research.
Tanqueray launched a new gin onto the Spanish market:Tanqueray Flor de Sevilla. A British gin in a saturated market with more than 200 types of gins, many of them national, and even some of them born in the city. How could an English brand conquer the heart of a city like Seville? Searching for the Special Color of Seville: A unique study based on Data to find out the chromatic identity of the city throughout the analysis of its streets and its most emblematic corners and monuments.
Transforming a laundry service into a connected service.
An on-demand laundry service is possible. . Telelavo takes your laundry at home , clean it, dry it and bring you back in less than 48 hours. Company’s CEO, Lucas B. Strumbo, connected PS21 to design Telelavo’s identity, brand and strategy. Our team launched a sprint to design the new business idea created by the Strumbo Mansilla family.
KFC X-Rays: An innovative way to probe quality.
A Brand Platforms project to demonstrate the authenticity of a product by breaking the visual codes of the category. We start with a deep analysis about the main concerns of the people regarding the quality of the food. We collect the existing brakes in the category and study the different types of communication, both generic and referring to the authenticity of the products .