Our new Fotocasa campaign
helps you find a home
The creative agency dommo signs the last campaign of Fotocasa. The challenge of the spot ‘Find where you’re going to live’, which coincides with the rebrand of the real estate portal, is to communicate the new identity and services from an intimate, emotional and real perspective.
The campaign has two versions of its television spot, filmed with a modern aesthetic and an agile language. The audiovisual pieces run through a temporary thread the most emotional moments of life as a couple or in a student apartment to show that Fotocasa does not help you to look for a house, but it helps you to find a home.
The campaign will have a national presence on television, with two versions of 20 and 10 seconds, radio, online, external media and the brand’s own social networks.
Advertiser: Schibsted (Fotocasa)
Campaign: Find where you are going to live.
Client contact: Montserrat Lavilla, Sara Urrea
Strategic Planner: Natalia Guerrero
Creative Directors: Myriam López and Víctor Blanco
Art directors: Xema Cabanes and Noelia Moreno
Editors: Laura Valdenebro and Irene Arcas
Project manager: Lara Martínez
Brand producer: Laura Igualada
Production Company: Randm
Head of production: Lucas de la Rúa
Production Assistant: Michel de Larroque
Study: Daniel Rivera, Javier Cirujeda, Pablo Córdoba
Photographer: Pedro Márnez
Social media: Clara de Mendoza
PR: Rebeca Queimaliños
Media: TV, radio, online media, exterior.
Title: Fotocasa. Find where you are going to live.